December 5, 2022

This is the most noticeable change of the iPhone 14

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(CNN Business) — When iPhone 14 users aren’t using their new Apple device, the screen won’t be asleep. You’ll stay on with prominent widgets like alarms, calendar appointments, and sports scores that update in real-time, with information available at the drop of a glance or pick up your phone.

Apple’s new flagship phone, which goes on sale in stores this Friday, features the biggest change ever to the lock screen, a precious space that until now had been a wasteland of alerts.

However, this is not a new concept, since Android has been with an always-on display for a while, but it is a first for Apple. Not only is it a way to keep users more aware of their devices in a more passive way, the notion of finding something new to do with space comes at a time when consumers on tight budgets must find a reason to trade. or buy devices without major hardware upgrades.

“This was like an empty garage now being fully utilized,” says Dan Ives, an analyst at Wedbush Securities. “Clearly it will increase the time spent on the phone. … We see that as a great strategic move.”

While interactive lock screens are often limited, allowing quick review of notifications, time, reminders, calendar appointments, and notes, Apple has added more customization and flexibility to the lock screen. It will also show, for example, the progress of food delivery and the arrival of an Uber at your house, information that was previously only found within the applications. (For those who find it too complicated, you can mute all widgets).

The new lock screen also lets you display photos, select custom font styles and colors, and offers a better location for notifications, which are now at the bottom of the screen.

“Apple isn’t always first, and more and more it can look like it’s at a disadvantage, but when it does bring something to market, it’s usually very well executed,” said Michael Inouye, principal analyst at ABI Research.

Check out the new Apple iPhone 14 1:54

However, Inouye believes an always-on display could reduce the amount of time spent on the device, allowing users to get more done without digging through apps and taking full advantage of multitasking capabilities. “When it’s just a quick notification on the lock screen and it’s not interactive, you avoid those unforeseen diversions from your initial task,” he says.

Whether the lock screen saves time or drags a user into wasting more time will likely depend on the individual. Apple told CNN that a user’s interaction time on its lock screen will not count toward its screen time count, the iPhone’s internal tracker that monitors a user’s behavior throughout the week.

Apple’s new lock screen joins a number of changes coming to the iPhone 14 lineup, such as the dynamic island, a pill-shaped area at the top of the screen that replaces the much-criticized notch. It enlarges and shrinks when calls come in, music is played, or other features are used.

But like the lock screen, Apple is trying to make the most of what minor areas have remained largely unchanged for years.

“These are all things companies are doing to show improvements when it’s getting harder to do from the hardware side,” Inouye said. “Although the hardware certainly has advances, from the perspective of most consumers, they are not going to notice the differences in their normal day-to-day use. But these changes are noticeable.”



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